A clinic with demand — and no reliable path into sales
A multi-doctor aesthetics clinic in Dubai was spending on Meta and Google, collecting form fills and WhatsApp messages, then losing half of them to delayed replies and unclear ownership.
This sample engagement shows how COTech typically scopes and ships a lead engine: capture, qualify, route, and hand off — without rebuilding the whole brand site.
What was breaking
Enquiries in three places
What we solve
Website forms, WhatsApp, and Instagram DMs all landed with different staff and no shared record.
What changes
One CRM pipeline with source tags so every enquiry is visible to the desk on duty.
Slow first response
What we solve
After-hours and lunch spikes meant leads waited hours — by then many had booked elsewhere.
What changes
Instant alerts, auto-ack on WhatsApp, and a clear SLA for human follow-up.
No proof of channel ROI
What we solve
Marketing could not show which campaigns created booked consults versus noise.
What changes
UTM and source tracking through to stage outcomes on a simple dashboard.
What shipped
Fixed-price Blueprint credited to the build, then a four-week implementation with two review cycles.
Capture
Landing + WhatsApp
Dedicated service landing pages, multi-step form, and WhatsApp deep-link with the same fields the CRM expects.
Pipeline
CRM stages
New → Qualified → Booked → Showed → Closed, with owners, reminders, and no orphaned leads.
Routing
Alerts & SLA
Desk notifications on create, escalation if untouched after 15 minutes in clinic hours.
Reporting
Weekly view
Source, response time, and booked consults in one operational dashboard for marketing and the desk lead.
What the system looks like in practice
Placeholder visuals for this sample. Live projects will publish screenshots and delivery stills from the dashboard into this block.
Additional frames can be added here when the dashboard ships real project media.
What changed after go-live
Client name and exact numbers stay private. When the dashboard publishes live case studies, this block will be filled from structured fields (sector, services, challenge, delivery, results) rather than hand-edited HTML.
Want a similar path for your team?
Book a free 30-minute scoping call. We will tell you whether a lead engine, CRM rebuild, or a narrower first step is the right move.